Securing the best talent in supply chain recruitment requires a well-planned strategy in order to appeal to the target audience. Bis Henderson place a great deal of importance on providing a job description that serves as a strategic marketing tool. This gives the hiring company the opportunity to promote a strong brand image and attract key candidates ahead of competitors.
Bis Henderson has a team-based approach and will use extensive experience in the supply chain sector to advise the client on how best to create a job description with an attention-grabbing headline, both for a print and online recruitment campaign. Emails that have an appealing subject heading have a much higher opening rate, while newspaper adverts should follow the ‘AIDA’ formula; Attention, Interest, Desire, Action.
The supply chain job specification must start with a power statement, sufficiently compelling to ensure the reader will want to read on. This first paragraph should describe the role’s core objectives and the principal aspects of the job. Potential candidates will want to know what part the role will play in the overall operation of the organisation, where the specific areas of responsibility lay and what the prime performance objectives are.
Bis Henderson consultants will cover all the requirements in depth with the client to ensure the right approach is taken in the recruitment strategy. The campaign should include an overview on the company to give the candidate a clear indication of the corporate culture and how they may be compatible with their future colleagues. An attractive salary may well not be the carrot that entices an application and so it is essential to define the key benefits and future career prospects.
Collaborating closely with the client throughout the hiring process, Bis Henderson will ensure a streamlined search and selection strategy, securing long-term benefits for both the company and candidate.
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